Education

University of Wisconsin – Madison, 9.16 – 12.19
B.A. Strategic Communications, Certificate in Digital Studies

Berklee Online, 9.20 – 6.21
Music Business: Law and Policy Graduate Certificate

Professional Work Experience

SEO Strategist | 829 Studios | Boston, MA | 12/21 – Current 

• Manage  +10 clients of local and national reach, leading content development & organic growth strategy
• Perform keyword research using data-informed decisions to increase organic SERP visibility for clients
• Develop new landing pages and consult on web copy, site architecture and paid ad pixel placement

Marketing & Operations Manager | Evarts + McLean + Co, Compass | Concord, MA | 07/21 – 04/22 

• Monitored company performance against estimates, overseeing a $145,000 marketing budget
• Designed and executed print mailers and digital ad content, driving new clients and buyers 
• Developed procedures and protocols to increase efficiency in vendor/client management

Digital Coordinator | Hiebing | Madison, WI | 11/19 – 06/21

• Led the escalation, execution and effective oversight of digital web projects status and efficiency 
• Act as a liaison between clients, developers and various internal teams, ensuring expectations and project scope is clearly defined 
• Built, A/B tested and sent email campaigns for a national QSR with a list >3,000,000 subscribers

Digital Coordinator Intern | Hiebing | Madison, WI | 12/18 – 11/19

• Communicated closely with senior leadership to troubleshoot and coordinate project launches
• Developed landing pages and emails in Hubspot for nurture flows, handling all audience segmentation
• Managed device/browser testing to ensure accuracy in website functionality & styling across devices (UAT)

Online Editor | CURB Magazine |  Madison, WI | 09/19 –  12/19

• Managed 4 associates, delegating tasks and organizing project deadlines
• Defined technical requirements, site architecture & content pillar strategy for an agile development workflow
• Led the design, development and execution of an award winning website in 4 months (Milwaukee Press Club: Silver for “Best Website Design” & Bronze for “Best Feature Website”)

Social Media Coordinator | UW-Madison MBA Program | Madison, WI | 5.18 – 9.18

• Managed the scheduling of all posts across platforms using social media management software 
• Compiled, sent and recorded marketing efforts for new/potential admits to the MBA Program
• Coordinated the logistics of overnight stays and parking for admitted students

External Relations Communication Associate | Wisconsin Union | Madison, WI | 12/17 – 12/18

• Maintained the Union’s editorial calendar, organized and planned for upcoming events/campaigns
• Wrote and edit press releases, media alerts and fundraising testimonials for brand awareness
• Attended tabling events to increase awareness of the Union’s presence within the community

Stage Manager | University of Wisconsin School of Music | Madison, WI |
9.17 – 12.17

• Supervised performances and events held within UW-Madison concert halls
• Coordinated the set-up and tear down of the stage per the performers’ request
• Oversaw shows to maintain intended timing and ensure production ran smoothly